Senator Ludlam asked:
Can you provide some sense of audience share, the break-up between your online audience of people who are not browsing but actually watching one of your titles as opposed to those watching on TV?
Answer:
SBS's online video viewers (unique browsers who watch a video) currently number around 342,000 browsers, approximately a third of SBS's overall online audience of 1,086,000 unique browsers (April 2010). Total number of online video views for April 2010 was 2,503,000. (Nielsen NetRatings SiteCensus.)
SBS's total television audience reach (SBS ONE/SBS TWO) in April 2010 was 8.7 million viewers in the metropolitan markets and 976,000 in regional areas. (OzTAM/RegTAM - 24 hour, 5 minute consecutive reach.)